Triumph of the Nerds: The Rise of Accidental Empires (1996) - Episode 3 [Documentary]

Description

The documentary chronicles the rise of the personal computer/home computer beginning in the 1970s with the Altair 8800, Apple I and Apple II and VisiCalc. It continues through the IBM PC and Apple Macintosh revolution through the 1980s and the mid 1990s, ending at the beginning of the Dot-com boom with the release of Windows 95.

It includes interviews with many influential figures in the PC industry, including Apple's Steve Jobs and Steve Wozniak, Microsoft's Bill Gates and Steve Ballmer, and Oracle's Larry Ellison.

Episode 3:

Steve Jobs, having viewed a demonstration of Xerox's Alto graphical user interface, developed a desktop manager for the Macintosh with an icon-based interface modeled on the Alto. Cringely suggested that Xerox had the potential to be one of the key companies in the up and coming PC industry, had they understood the game-changing value of the graphical user interface.

Apple agreed to license parts of the Mac OS GUI to Microsoft who went on to develop Windows. Upon the release of Windows 2.0, Apple sued Microsoft in 1988 over the "look and feel" of the Mac OS. Apple lost the lawsuit in 1994, leaving Microsoft dominant in the operating system business.

Steve Jobs had recruited Pepsi-Cola executive John Sculley to become CEO of Apple, saying to the latter "do you want to sell sugar water for the rest of your life or do you want to come with me and change the world?"

The Apple Macintosh pioneered many of the features now standard in the PC, particularly ease of use. However, the Macintosh was considerably more expensive, so it was rapidly overtaken by the IBM PC, with some pundits not only saying that IBM had won, but also that Apple could potentially go out of business.

Chris Espinosa described Sculley's ouster of Jobs saying "The grandiose plans of what Macintosh were going to be was just so far out of whack with the truth of what the product was doing and the truth of what the product was doing was not horrible it was salvageable but the gap between the two was just so unthinkable that somebody had to do something and that somebody was John Sculley".

https://secure.wikimedia.org/wikipedia/en/wiki/Triumph_of_the_Nerds

http://www.pbs.org/nerds

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